Best Thermofoil Cabinet Door Manufacturer 2021
We are delighted to announce that The Door Maker has been awarded Best Thermofoil Door Manufacturer 2021 by the Canadian Business Awards.
The 2021 Canadian Business Awards on Corporate Vision Magazine looks “to recognise the tireless efforts of the industries, businesses and individuals that continue to strive above and beyond in what they do. The Great White North economy continues to thrive under challenging times through the determination of the workers, owners and everyone involved in business.”
The research team at the Canadian Business Awards casts their judgment based on various criteria, including:
Client Dedication
The Door Maker is family-owned and operated. This makes the company small enough to provide personalized service to each client but also large enough to produce cabinet doors in volume.
As the company gained momentum, they saw a rise in traffic in the showroom as well as an increase in online orders. Customers visiting the showroom are helped by an experienced Door Advisor who assists them with choosing their desired door profile and colour as well as completing their online order.
Innovation
The Door Maker is the first company in the cabinetry industry to create an interactive online shopping experience for its customers.
The online Build a Door configurator makes it easy for customers to custom-design their cabinet doors. The first step is to choose a cabinet door panel. From here, they can customize the shape of their inner panel, choosing from flat, square, and arched designs. Next, they select an edge profile choosing from rounded, beveled, or square designs. Lastly, the customer chooses a colour. The Door Maker has over 150 colours to choose from including matte, wood grain, or high gloss finishes.
When the pandemic forced a lockdown and customers moved to online shopping, The Door Maker worked hard to expand their online ordering platform. With the closure of the showroom, customers were unable to see or feel the products, thus making their shopping experience more difficult. The Door Maker’s online platform now lets customers order colour swatches and custom sample doors. With free delivery or curbside pick-up, customers can once again see the product.
Business Growth
With the expansion of the Build a Door configurator, The Door Maker saw growth like never before. Their primary focus was contractors, but in the last year, they tapped into the world of retail by selling directly to DIY-savvy homeowners.
Increasing interest from homeowners led the company to renovate its showroom and open it up to the general public. The showroom displays all of the company’s door styles and colours. Customers are invited to see and feel the product as well as pick up colour swatches.
Longevity
Brother and sister duo, Ksenija and John Lebec started The Door Maker in 1999. The company grew from a start-up to a medium-size player in the industry.
During the lockdown, The Door Maker saw more and more customers tackling DIY projects. Refacing just the cabinet doors proved to be a simple trick to a brand new kitchen.
As The Door Maker’s clientele grows, the company will be able to invest in their long-term business goals of purchasing more machinery and increasing staff in the office, showroom, and manufacturing facility.
Online Reputation
With the new website up and running alongside the Build a Door configurator, the company knew it was time to embrace online marketing initiatives to grow their business. The Door Maker’s team welcomed a Marketing and Communications Manager.
The Door Maker’s website is consistently updated with announcements and product details. The company also maintains a strong social media presence with frequent updates across various social media channels.
Customer Feedback
The Door Maker welcomes feedback from their customers. It helps them better understand the strengths and weaknesses of their business. The customer experience guides the company in continuously bettering its practices.
The Door Maker currently has 4.7/5 stars on Google, 5/5 stars on Facebook, and 4.4/5 stars on Houzz.
What’s next for The Door Maker?
This award is just the beginning of an exciting year ahead for The Door Maker.
The company will be adding more features to their online Build a Door configurator which will allow customers to order crown molding, panels, and light valances.
You can also expect to see them in an upcoming TV segment and several magazine features.
Be sure to keep an eye on this evolving cabinet company!
